An interactive stationary bike experience at the convention immerses users in a powerful simulation of life with multiple sclerosis. Riders engage with a digital panel displaying a virtual path, where the journey starts smooth and scenic. As they pedal, prompts appear, and the bike progressively becomes harder to ride, simulating the increasing challenges MS patients face. The engaging game combines physical effort with emotional resonance, offering participants a firsthand understanding of the disease’s impact in an unforgettable and thought-provoking way.