The design work for Biktarvy’s website, IVA, and campaign seamlessly integrates bold visuals with user-centric functionality to create an impactful experience. The website features a modern and dynamic layout that reflect Biktarvy’s innovative approach to HIV treatment. The IVA offers a personalized, conversational interface, guiding users to relevant resources with ease and empathy. The campaign extends this cohesive design language, utilizing powerful messaging and simple imagery to resonate with patients and healthcare providers alike. Together, these elements build a unified, empowering digital presence that mirrors Biktarvy’s mission of advancing care and support.